Home Improvement – Roofing
Boosting Local SEO and User Engagement
Increase in Organic Visitors
Increase in Conversions
Location
Bangor, Maine
Services Used
SEO, CRO, On-Page SEO, Technical SEO, CTA Implementation
Freedom Roofing, a family-owned business founded in 2018, is dedicated to providing high-quality roofing repair, replacement, and installation services across Penobscot, Hancock, and Kennebec Counties. Their mission is to offer affordable roofing solutions without compromising on quality, backed by a GAF-certified team committed to exceptional craftsmanship and customer satisfaction.
Despite a strong local reputation, Freedom Roofing struggled to capture and convert online traffic effectively. Their website lacked a targeted SEO strategy, which hindered their visibility in local searches. Additionally, the user experience on their site needed improvements to increase engagement and conversions.
To address these challenges, Funnel Boost Media developed a comprehensive strategy focusing on local SEO, website structure enhancements, and user experience improvements.
- Local SEO Services
We implemented a robust local SEO strategy to increase site visibility for local searches. This involved creating new pages targeting local, service-specific roofing keywords, ensuring they matched the search intent of potential clients.
- URL and Site Structure Updates
We made technical adjustments to the website’s structure and URLs to enhance indexing by search engines, making it easier for users to find relevant information quickly.
- CTAs and CRO Opportunities
Strategic calls-to-action (CTAs) were placed throughout the website, along with conversion rate optimization (CRO) techniques, to streamline the user journey and encourage actions like requesting quotes or scheduling services.
- On-Page SEO and Technical SEO
Content on the website was optimized to align with SEO best practices, and technical enhancements were made to improve mobile performance.
Our integrated approach yielded significant improvements in Freedom Roofing’s online performance.
Increase in Organic Users
Increase in Organic Sessions
Growth in Engaged Sessions
Increase in Events Per Session
indicating higher user interaction and engagement with strategic CTAs
Increase in Conversions (Key Events)
demonstrating the success of our CRO strategies
Our SEO efforts led to substantial improvements in keyword rankings:
For Local Roofing Terms, we Achieved
Secured 15 Page 1 Rankings in
Our comprehensive SEO strategy significantly enhanced Freedom Roofing’s online visibility and engagement:
Increase in Clicks
Increase in Impressions
Increase in CTR
Increase in Average Position
By partnering with Funnel Boost Media, Freedom Roofing successfully enhanced their local SEO efforts, resulting in significant increases in rankings, user engagement, and conversions. This comprehensive strategy, combining technical SEO, on-page optimization, strategic CTAs, and targeted keyword focus, has firmly established Freedom Roofing as a leading service provider in Bangor and Ellsworth, Maine.
Contact Funnel Boost Media today to learn how we can help drive your business growth through effective digital marketing strategies.
Free Marketing Consultation
