Financial Services
Driving Growth and Engagement through Strategic SEO
Increase in Organic Users
Increase in Engaged Sessions
Location
Based in Florida
Services Used
SEO
Seacoast Business Funding is dedicated to forging true partnerships with businesses nationwide through a relationship-based approach to accounts receivable financing solutions. Their primary focus is to get to know their clients and their businesses intimately. By leveraging their existing funding expertise and understanding each business’s strengths and challenges, Seacoast customizes effective Asset-Based Lending and Accounts Receivable Financing solutions. These solutions provide businesses with a reliable working capital partner, helping them thrive.
Seacoast Business Funding serves middle-market companies with revenues typically ranging from $1 million to $200 million. Their clients include business-to-business companies in distribution, food and beverage, manufacturing, staffing, and service businesses generating commercial receivables. They offer working capital solutions to overcome seasonal fluctuations, supply-chain challenges, lender fatigue, and even recent operating losses.
To enhance its online presence and attract more qualified leads, Seacoast aimed to leverage strategic national SEO initiatives. Through data-driven strategies, Seacoast experienced significant improvements in organic traffic, user engagement, and conversion rates.
Before partnering with our SEO team, the client faced several challenges:
- Limited online visibility
- Low organic traffic
- Minimal user engagement
- Insufficient conversions
Our primary goals were to:
- Increase organic traffic
- Enhance user engagement
- Improve conversion rates
- Comprehensive SEO Audit
One of the first steps of any SEO campaign at Funnel Boost Media is a comprehensive site audit. Our team identified technical issues on the Seacoast website, as well as any content gaps and keyword opportunities that helped the client stand out from the competition.
- Content Optimization
We recognize that content for SEO is not a one-size-fits-all approach. After repurposing any existing content to fit within SEO best practices, our dedicated content specialist crafted custom service pages that aligned with Seacoast’s keyword strategy.
- Technical SEO Enhancements
We made technical improvements to boost Seacoast’s site speed, mobile responsiveness, and overall site health. We also ensured that the website adhered to an SEO-friendly URL structure with any necessary 301 redirects.
- User Engagement Tactics
Our team integrated interactive elements and strategic CTAs to increase user engagement and drive conversions. This included forms, hero banners, buttons, and more.
Increase in Organic Users
Increase in Sessions
Engagement Rate
Maintained a high engagement rate between 65% and 85%, reflecting strong user interaction.
Events Per Session
Consistently high at approximately 5.6 events per session, demonstrating active user participation.
Increase in Engaged Sessions
Engaged sessions increased by 126%, showing deeper user involvement with the site content.
Notable growth, with a peak of
Effective CRO strategies improved
Increase in Overall Clicks
Increase in Overall CTR
Increase in Average Position
Through a strategic blend of technical SEO enhancements, content optimization, and user engagement tactics, Seacoast Business Funding experienced substantial improvements in its online performance. This significant increase in organic traffic, user engagement, and conversions underscores the success of Seacoast’s partnership with Funnel Boost Media.
Contact Funnel Boost Media today to learn how we can help drive your business growth through effective digital marketing strategies.
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